Rudbeckia is a plant genus in the Asteraceae or composite family.Rudbeckia flowers feature a prominent, raised central disc in black, brown shades of green, and in-between tones, giving rise to their familiar common names of coneflowers and black-eyed-susans. All are native to North America, and many species are cultivated in gardens for their showy yellow or gold flower heads that bloom in mid to late summer.